Here’s How Web Series Are Taking The Market Away

There is a sudden increase!!

There is a sudden increase in everything. Sudden increase in the population, sudden increase in entertainment. People want to remain connected and entertained at all times and this need is what had lead to a sudden increase in the creation of digital content.

Let’s find out how these OTT platforms are gradually taking over cinema and are gradually becoming a primary source of entertainment.

Demand For Unique Content

The new generation does not want to watch stereotypical Bollywood content and thrives on the fresh content through web series. With self regulation code and no censorship, OTT platforms create content across all genres and cater to the creative hunger of their audiences.

Short Attention Span

Back in the days, people had the patience to sit through movies and spend 3 hours at a stretch but now, the new generation has a shorter attention span and they don’t connect to content which is more than 25-30 minutes. Web content on OTT Platforms also has the option of being paused according to the viewer’s convenience unlike movies and shows on television.

Rise of VOD

There was a time when YouTube was flooded with Hindi and regional videos but times have changed now. Content makers put their content on these OTT platforms where viewers pay a certain amount and watch the content they desire and prefer. The VOD business is becoming more lucrative and profitable.

Alternative Distribution Medium

Not every content creator is not lucky enough to get hold a distributors who will provide him with a platform to showcase his content. For such creators, OTT platforms are an exciting alternative to put their content.
Even reputed movie distribution companies in India are now are open about venturing into the Web Series space as they can see a lot of potential there.

In this fast paced life, we all need content that can be seen on the go! Content that is easy to relate and content that is easy to watch.
Digital media is the new ‘era’ and well, this bullet train is not stopping anytime soon!

OTT Platforms Are All Game For Self Regulation But No Censorship !!

Leading OTT platforms of the country have decide to come together and form a self regulation code as they collectively try to stay away from censorship. This code shall ensure that the creative freedom is protected and outside regulation is avoided.

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The OTT platforms have decided to classify content into distinct categories based on age group in order to make sure that the young audience is not exposed to content too bold for their underage audience

They voluntarily signed a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India (IAMAI). The code establishes guiding principles for Online Curated Content (OCC) Providers to conduct themselves in a responsible and transparent manner and at the same time ensures that consumer interests are protected.

According to the code, the following content will be self regulated by the streaming service providers

Content which deliberately and maliciously disrespects the national emblem or national flag;

Content which represents a child engaged in real or simulated sexual activities or any representation of the sexual parts of a child for primarily sexual purposes;

Content which deliberately and maliciously intends to outrage religious sentiments of any class, section or community;

Content which deliberately and maliciously promotes or encourages terrorism and other forms of violence against the State (of India) or its institutions; and

Content that has been banned for exhibition or distribution by online video service under applicable laws or by any court with competent jurisdiction.

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According to the OTT platforms, the code enables the customers to empower themselves and pick the content that they think is best for their age group and understanding. Self regulation is something that has rally worked well for broadcast media and we don’t see any reason why it shouldn’t be doing great for digital platforms. This code is going to encourage creativity and shall make the content creators feel more responsible towards their viewers.

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Do you think the industry is capable of implementing a self regulation code without external influence? Let us know your opinions on the same in the comment section below.

Indian OTT Platforms Taking Over Our Love For Cinema?

Weekend plans are now switching from ‘Let’s go for a movie’ to ‘what are we binge watching?’
Dates are now changing from ‘Movie at 8:00pm’? to ‘Netflix and chill?’.
Are Indian OTT Platforms taking over our love for cinema? Is the convenience of having access to media taking the old school charm of theatres away?

About 77 percent consume media on mobile devices, as a price war triggered by billionaire Mukesh Ambani’s Reliance Jio Infocomm Ltd. made data cheaper and faster. Average monthly data consumed by a user nearly tripled to 3.9 GB in 2017, and EY expects it to more than quadruple to 18 GB in five years.

Bollywood and the regional movie industry is now trying to fend off the digital challenge by seeking an eight-week exclusivity for theaters before movies are available on streaming platforms and television

Videos account for more than half of India’s internet traffic and that’s “just going to explode”, Archana Anand executive vice president & head of digital at ZEE5 India, said in the report. “We’ve only seen the tip of the iceberg.”

What is it about OTT platforms that is gradually taking away India’s love for its beloved film industry? These platforms have not only made media more convenient but have also encouraged regional content which the audience finds more relatable now.

From brilliant star cast to more sensible content without the interference from censorship, there is nothing that the OTT platforms does not have to win over the cinema industry.

The question is, will the OTT magic stay in the long run as well? Or will we get back to worshiping Bollywood like we always did?
Are the OTT platforms here to stay for good? Are they the future of Indian media? The fact that there is no censorship could either be a blessing or a curse. Now, we need to wait and watch how well the OTT platform deals with the freedom that digital media brings with itself.

Let us know how you feel about this in the comment section below.