How Well Do We Know The Marathi Audience?

As Indians, we love our culture, take pride in our mother tongue and worship cinema no matter which part of the country we belong to. The government of various states launch programs to promote their regional cinema and the young directors are constantly hunting for unconventional bold content.
So, what is it that stops regional cinema from booming? In this case, specifically Marathi cinema. We have been making Marathi cinema for years now and every time there is a hit, we are convinced that we’ve cracked our audience but have we really done it?

We are not denying the fact that there haven’t been hits in the industry. Some of the movies have done wonders at the box office and received equal critical acclamation.
For long, the works of young Marathi filmmakers have been celebrated for being rich in content, technically sound and headlined by some of the finest acting talents in the country. But most of them struggle to make it to the finishing line.

Bollywood is a blessing for the audience but it is no less than a curse for budding regional movies. It continues to cast its long shadow over Marathi cinema and as a result, the Marathi regional industry can’t help but get “overly influenced” by Bollywood which results in losing originality. As a result, Marathi films are slowly being forced to match up to their Hindi competitors in terms of genres and style — leading to a lot of them looking and feeling like Bollywood films. This trend is worrisome and marks a dark time for Marathi filmmaking.

It’s about time we understand what our audience wants is not a copy of ‘Bollywood’. It wants to experience its roots and explore its regional diversity. It wants to relate to the content and feel the nostalgia, infused within the culture.

What do you think about the current regional cinema trends? Tell us your opinion regarding the same in the comment section below.

Here’s Everything You Need To Know About The Preview Theatre

We love cinema just as much as you do!! We understand that the essence of a movie can be experienced only when the external factors involved are just about right.
When it comes to movies, ‘Red Bulb Studio’ understands them not just from the ‘direction’ point and ‘production’ point but also the ‘audience’ point of view.

The motive to create our ‘Preview Theatre’ was to ensure that the cinematic experience is not just limited to making the film but also experiencing it. The thought process behind the theatre was to add luxury and comfort to your cinema watching experience.

About The Theatre:

Red Bulb Studios proudly presents to you its opulent Preview Theatre, equipped with 44 luxury recliners, Barco Projector and Dolby Atmos sound that will redefine your movie watching experience.

Attached to the theatre is a lavish 2000sqft lawn for your special occasions.

Come, experience luxury with Red Bulb Studios!!

Drop us a mail at: connect@redbulbstudios.in or call us on 7021813008

Breaking Down 5 Film Distribution Myths For Film Makers

The success of a movie does not just depend on the creative aspect but also the business point of view that the film maker puts into it.

One wrong move and the film’s life can be in danger. It is important to make sure that the process of film distribution is carried out strategically and here a few things that a film maker must keep in mind when he/she decides to introduce their film to the market.

1) My friends will do it for me – We understand that the industry works on contacts and networking s a major aspect of film making. However, in the movie business it is purely a myth that people will come to you when you make a movie. Distributors are interested only if your film will fetch them money, otherwise you don’t exist to them despite the fact that they could claim to be your ‘friends’.

2) I don’t have to come to them, they’ll come to me – This is another myth circling around the industry. A film distribution company knows about which films are going to fetch them profit. So the question of them coming to you to distribute your film is never going to happen. You need to strategize your film in the right way and the most important part is that your film should have a strong content, an engaging script that will ring the bells in the distributor’s brain cells.

3) Being celebrated at a festival is all I Need – Congrats on hitting the bull’s eye. However, your work has just begun. Showcasing your film at a film festival is indeed an honour, but you have to grab the opportunity because there’ll be many film distributors vouching to get their hands on your film. So, to strike the deal with them, you need a plan, because without a plan you aren’t going anywhere.

4) My Target is Home Video Companies – So you’re struggling to make your film a success by approaching film distribution companies as they hold the key to crack a home video deal. Most of the people believe that this doesn’t need much work. However, it is a myth. It requires ample amount of hard work, good networks and clear goals. Otherwise the objective to obtain your goal is just a distant dream. Therefore it is advisable to be crystal clear of what you want to achieve and then chart out a plan.

5) Digital is the future – There is no doubt that the world is going ‘Digital’ and that’s where the audience is now heading. However, it is not as easy as it looks. Unless your film is authentic and creatively appealing, the consumers will never even look at your film. The film distribution process in the digital world is strategic and to the point. VOD platforms have a huge consumer base and to pierce their minds is definitely not an easy task. However, you can hire a film distribution company to do the deed. You as a film-maker need to understand your audience and filter things that will work and won’t work. After introspection, you can market your film in the digital world.

In the end, this process is all about marketing your film in the right manner. Film making might be a creative process, but film distribution is the art of selling. And if you want your film to do good business, you need to distribute your film to the right channels in order to get favored results.

Here’s How Web Series Are Taking The Market Away

There is a sudden increase!!

There is a sudden increase in everything. Sudden increase in the population, sudden increase in entertainment. People want to remain connected and entertained at all times and this need is what had lead to a sudden increase in the creation of digital content.

Let’s find out how these OTT platforms are gradually taking over cinema and are gradually becoming a primary source of entertainment.

Demand For Unique Content

The new generation does not want to watch stereotypical Bollywood content and thrives on the fresh content through web series. With self regulation code and no censorship, OTT platforms create content across all genres and cater to the creative hunger of their audiences.

Short Attention Span

Back in the days, people had the patience to sit through movies and spend 3 hours at a stretch but now, the new generation has a shorter attention span and they don’t connect to content which is more than 25-30 minutes. Web content on OTT Platforms also has the option of being paused according to the viewer’s convenience unlike movies and shows on television.

Rise of VOD

There was a time when YouTube was flooded with Hindi and regional videos but times have changed now. Content makers put their content on these OTT platforms where viewers pay a certain amount and watch the content they desire and prefer. The VOD business is becoming more lucrative and profitable.

Alternative Distribution Medium

Not every content creator is not lucky enough to get hold a distributors who will provide him with a platform to showcase his content. For such creators, OTT platforms are an exciting alternative to put their content.
Even reputed movie distribution companies in India are now are open about venturing into the Web Series space as they can see a lot of potential there.

In this fast paced life, we all need content that can be seen on the go! Content that is easy to relate and content that is easy to watch.
Digital media is the new ‘era’ and well, this bullet train is not stopping anytime soon!

Cherishing Love With Shah Rukh’s Iconic Romantic Dialogues

Each day in life should be about ‘love’ but we have managed to find exclusive days where we openly cherish this emotion and bring the week to an end with ‘Valentine’s Day’.

It’s the same time of the year and what could be better than cherishing this week with SHAH RUKH’S style of romance?

The Badshah of Bollywood is known for this charming looks and his personality and who else does romance better than him? Here are 10 most romantic dialogues by Shah Rukh Khan that’ll remind you of the wonderful feeling that love is!!

Teri aankhon ki namkeen mastiyaan, Teri hansi ki beparwah gustaakhiyaan, Teri zulfon ki lehraati angdaaiyaan, Nahin bhoolunga main, Jab tak hai jaan, Jab tak hai jaan…

Pyaar dosti hai. Agar woh meri sabse achi dost nahi ban sakti toh main usse kabhi pyaar kar hi nahi sakta. Kyunki dosti bina toh pyaar hota hi nahi.

Agar kahi kabhi bhi koi dost ki zarrorat pade toh bas itna yaad rakhna ki sarhad paar ek aisa shaks hai jo aap ke liye apni jaan bhi de dega.

Yaad rakhna ki duniya ke kisi kone mein koi khush hai, kyun ki tum khush ho.

Itni shiddat se maine tumhe paane ki koshish ki hai, ki har zarre ne mujhe tumse milane ki koshish ki hai. Kehte hain agar kisi cheez ko dil se chaaho, toh poori kaynath tumhein usse milane ki koshish mein lag jaati hai…

Mujhe chahiye ek aisi ladki, jise dekhte hi dil ki har aarzoo, saare khwaab, saare rang zinda ho jaaye. Abhi aisa hua nahin hai, lekin ab aisa lagta hai jaise koi andekha anjaana chehera, baadalon mein se pukaar raha hai. Pata nahin yeh baadal kab hatenge, aur kab woh pukaarne waali saamne aayegi…

Main jab bhi aap ko dekhta hoon mujhe Rab dikhta hai. Rab ke samne matha tekta hoon toh dil ko sukoon milta hai. Aap ko hanste hue dekhta hoon toh dil ko aur bhi sukoon milta hai. Toh main toh aapko Rab se bhi zyada pyar karta hoon.

Dosti keh alaava bhi kuch rishte hote hain. Kuch rishte joh hum samajhte nahin, kuch rishte jo hum samajhna nahin chahte. Kuch rishte jinka koi naam nahin hota, sirf ehsaas hota hai. Kuch rishte jinki koi deewar nahin hoti, sarhad nahin hoti. Aise rishte jo dil ke rishte hote hain, pyar ke rishte hote hain, mohabbat ke rishte hote hain…

Mohabbat bhi zindagi ki tarah hoti hai, har mod aasan nahi hota, har mod par khushi nahi milti…. Par jab hum zindagi ka saath nahi chodte to hum mohabbat ka saath kyon chhode.

Kabhi kabhi jeetne ke liye kuch haarna bhi padta hai … aur haar kar jeetne waale ko baazigar kehte hai

As a true Shah Rukh fan you ought to know what movies are these from? Let us know your answers in the comment section below!!
Come, celebrate love with Bollywood ❤

Bollywood’s Classic Couples That You Must Cherish This Valentine’s

Bollywood has been giving us #CoupleGoals for the longest time that we know. Even before the hashtags and the social media trends arrived in, Bollywood is what dreams have been made of.

Our understanding of love at a very young age stems from Bollywood and generations have grown to this expression of love on-screen by Bollywood stars.

We bring to you the most iconic Bollywood couples who showed us the purest form of love on-screen.

Nargis & Raj Kapoor

No matter where we are or how old we get, every time it rains, we are reminded of this iconic couple standing in the rain, holding a black umbrella with ‘Pyaar hua, iqraar hua’ in the background. They starred in 16 movies together over a span of 8 years and shall forever remain Bollywood’s favorite couple that defined ‘LOVE’ like no one else did.

Vyajantimala & Dilip Kumar

The two gave us movies like Madhumati, Devdas and Naya Daur and the fact that both of them were two very good looking people only helped in making their chemistry better on-screen. Despite the restrictions that Bollywood had during those times, the two managed to display romance on screen with utmost brilliance and grace.

Waheeda Rahman & Guru Dutt

This couple belonged to the golden era of Bollywood and starred in movies that inspire filmmakers even today. ‘Sahib biwi aur gulam’, ‘Kagaz ke phool’ and ‘Pyaasa’ are some of the finest movies that the industry has seen and we can’t imagine anyone apart from this epic couple to be a part of these iconic movies. Their chemistry on screen was intense and always struck a chord with the audience.

Madhubala & Dev Anand

Madhubala and Dev Anand were popular not only as a couple but also as individuals. They gave romance a new meaning and the soulful music just added to their popularity. The ruled the black and white cinema with their vibrant display of love and romance on-screen and gave us music that makes us feel in love even today.

Meena Kumari & Raaj Kumar

Meena and Raaj were easy to love because they brought out the sorrowful part of love onscreen with utmost brilliance. They both looked like troubled souls trying to find love and helped the audience relate to heart breaks. Their ‘Pakeezah’ and ‘Dil Apna aur preet parayi’ wil forever remain close to our hearts.

Sharmila Tagore & Shammi Kapoor

He was the favorite of the ladies, she was what defined beauty and there was no reason for these two to not become one of the finest couples Bollywood has ever seen. They have starred in 12 movies together including the iconic ‘Kashmir ki Kali’ and will always remain Bollywood’s most popular couple.

Rekha & Amitabh Bacchan

This couple was so good on screen that people wanted them to a couple in real life too and we all know the rumors, don’t we? Rekha and Amitabh were one of the finest looking couples on screen and their chemistry was so strong that it also sneaked into their off screen lives. The angry young man and the sensuous Rekha were and will always be #Couple Goals for years to come.

We would have added more to this list but brb, we’re dying!! If you’re #foreveralone this valentine, type out your plans in the comment section!! You can also binge watch these awesome classic couples and sulk in sorrow!!

Think Your Boss Is Awful? Meet 5 Of The Most Obnoxious Bollywood Bosses

Working on a Saturday? Cursing your corporate life? Have means things you could say to your boss? Well, we’ere here to make your lives better. Your boss could be a mean man but he can’t be as mean as these Bollywood Bosses and we’re thankful we never had to deal with such bosses in real life.

SALMAN KHAN (MAINE PYAAR KYU KIYA)

Samir played by ‘Bhai’ is one boss you’d never want to deal with. Not only was he a womanizer but don’t we all remember how he took his efficient secretary for granted. The poor woman managed not only his official commitments but also dealt with his super crazy personal life that involved running around his girlfriend and also his mother eventually.

MANISH CHAUDHARY (ROCKET SINGH: SALESMAN OF THE YEAR)

Chaudhary’s character as Sunil Puri in this Shimit Amin film is what shows a quintessential boss. He holds a PhD in letting people down and does not miss out on any opportunity to let his starry eyed sales recruit picture their dreams crushing.

RAM KAPOOR (KARTHIK CALLING KARTHIK)

Ram Kapoor’s character of Mr. Kamath manages to keep Karthik under his thumb at all times and constantly keeps nagging him. He does not leave any stone un-turned to crush Karthik’s self esteem and falls in line only when a more assertive Karthik learns to deal with him.

ADITYA PANCHOLI (YES BOSS)

Aditya Pancholi as Shahrukh’s boss in this movie is what nightmares are made of. He is a philandering boss and his personal problems are what take most of Shah Rukh’s time and energy. His multiple extra marital affairs and wooing his lady love is what keeps Shah Rukh occupied leaving him with absolutely no time for himself.

SHAKTI KAPOOR (HELLO BROTHER)

We don’t really need to mention how drug mafia boss played by Shakti Kapoor makes it to the list. He honey coated his employee into getting involved in drugs and when poor Salman realized the kind of scene his boss was into, Shakti made sure that Salman doesn’t live to tell the tale.

Feel good about your boss already? The only worse thing he has done to you is call you to work on Saturday!! I am sure we can deal with that just fine and on the brighter side, there’s always Sunday tomorrow and well, you should be glad you aint working on a Sunday.

PS: Those of you who are, we send across our sympathies.

Here’s A List Of 5 Most Expensive Satellite Rights From Bollywood

There were reports about Zee Network buying the rights for Rajnikanth and Akshay Kumar starer 2.0 for a whopping 110 crore!!

Before you all get confused about satellite rights and the amount spent by Zee for these rights, we need to establish the definition of ‘Satellite Rights’.

The satellite rights of a film give a TV network/channel the exclusive privilege of premiering and broadcasting certain films on the small screen.

These deals are brokered between a production house and a TV network (or an actor and a channel) for specific films or a certain number of films as a package. The rights may be sold before the film releases , or after.

Here’s a list of the top most expensive satellite rights in Bollywood

Bahubaali 2

The movie won hearts all across the globe and the entire nation couldn’t wait for the part 2 to release. So, when it actually happened, Sony Network did not think twice before buying the Hindi Satellite rights to the movie for a whopping 51 crores and this is just for one language!! This is the highest revenue generated by a dubbed film so far.

Dangal

The satellite rights for this film were sold at a record breaking price!! Prior to Dangal, no other Aamir Khan has been bought for an amount this huge. The movie sold its satellite rights for 75 crores which certainly broke all records of the film industry.

Raees

Shahrukh Khan and Nawazuddin Siddiqui & Mahira Khan starer, Raees was anticipated the biggest release of 2017. The movie released with wide screen count of 2500 in India and 800 in overseas and sold the satellite rights to Zee network for a huge amount of 45 crores.

Sultan

The Salman Khan blockbuster was the story of a wrestler and his journey to success along with his beloved wife. The movie broke all records on the box office and Sony didn’t think twice before buying the rights for 55 crores. According to reports, the movie made 50 crores on the telecast premier. Now, that was definitely a worthy investment.

Dilwale

What happens when Shah Rukh and Kajol make a comeback on the big screen?
You guessed it right!! It leads to a major hype and we shouldn’t be surprised to hear the satellite rights of this movie were sold to Multi Screen Media (MSM) by red chillies for a whopping 60 crores. In fact, this was one of those few movies that sold their rights even before its release.

Well, the network companies certainly have to loosen their pockets to get these satellite rights on board. The next time you watch a movie on your television screen, you’d definitely give a thought about how much it cost to have it out there!!

The Growing Trend Of Regional Content On OTT Platforms

The new era of content is here and it is here to stay!! The shift to digital content is not an alien concept but what is fascinating is the changing trend within the digital content on Indian OTT platforms.

Gone are the days when people watched content on television along with a varied audience of different age groups sitting together. The urban families have access to their own devices now where they watch content based on what they prefer.

This shift to individual viewing is what led to the advent of the regional content boom in digital and it didn’t take long for OTT platforms to start working towards this growing change.

New strategies by Netflix and Amazon Prime video include generating local and regional content for Indian audiences and well, they are not the only ones doing this.

Amazon committed on investing $300 million for creating original content in Hindi and other regional languages.
Apart from Amazon, video streaming service Viu has started offering service in Telugu after Hindi and Tamil

Experts say that the streaming platforms have realized the potential of regional languages whose speakers are spread across the world. For instance, ALTBalaji’s Tamil show Maya Thirrai witnessed viewership across the Middle East, US, and UK which house huge sections of Tamil population.

“Regional content definitely gives better uptake in terms of engagement, people usually take half the time to lap up regional content (as compared to Hindi or English).”

As per estimates, the OTT market is currently valued at $280 million with nearly 100 million subscribers, and it is poised to grow at 35 per cent year-on-year.

Hotstar, Voot, Amazon Prime Video, Sony Liv, and Netflix are the top OTT platforms in India.

With trends changing at such speed, it is extremely difficult to predict the trends that take place in the digital content but one thing for sure and that is, the audience now knows what they want and the platform that delivers the most shall stay in the long run.

What do you have to say about this? Do you think this growing trend of regional content will sustain the wrath of this industry? Share your views with us in the comment section!!

OTT Platforms Are All Game For Self Regulation But No Censorship !!

Leading OTT platforms of the country have decide to come together and form a self regulation code as they collectively try to stay away from censorship. This code shall ensure that the creative freedom is protected and outside regulation is avoided.

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The OTT platforms have decided to classify content into distinct categories based on age group in order to make sure that the young audience is not exposed to content too bold for their underage audience

They voluntarily signed a self-regulatory Code of Best Practices under the aegis of the Internet and Mobile Association of India (IAMAI). The code establishes guiding principles for Online Curated Content (OCC) Providers to conduct themselves in a responsible and transparent manner and at the same time ensures that consumer interests are protected.

According to the code, the following content will be self regulated by the streaming service providers

Content which deliberately and maliciously disrespects the national emblem or national flag;

Content which represents a child engaged in real or simulated sexual activities or any representation of the sexual parts of a child for primarily sexual purposes;

Content which deliberately and maliciously intends to outrage religious sentiments of any class, section or community;

Content which deliberately and maliciously promotes or encourages terrorism and other forms of violence against the State (of India) or its institutions; and

Content that has been banned for exhibition or distribution by online video service under applicable laws or by any court with competent jurisdiction.

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According to the OTT platforms, the code enables the customers to empower themselves and pick the content that they think is best for their age group and understanding. Self regulation is something that has rally worked well for broadcast media and we don’t see any reason why it shouldn’t be doing great for digital platforms. This code is going to encourage creativity and shall make the content creators feel more responsible towards their viewers.

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Do you think the industry is capable of implementing a self regulation code without external influence? Let us know your opinions on the same in the comment section below.