How Well Do We Know The Marathi Audience?

As Indians, we love our culture, take pride in our mother tongue and worship cinema no matter which part of the country we belong to. The government of various states launch programs to promote their regional cinema and the young directors are constantly hunting for unconventional bold content.
So, what is it that stops regional cinema from booming? In this case, specifically Marathi cinema. We have been making Marathi cinema for years now and every time there is a hit, we are convinced that we’ve cracked our audience but have we really done it?

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We are not denying the fact that there haven’t been hits in the industry. Some of the movies have done wonders at the box office and received equal critical acclamation.
For long, the works of young Marathi filmmakers have been celebrated for being rich in content, technically sound and headlined by some of the finest acting talents in the country. But most of them struggle to make it to the finishing line.

Bollywood is a blessing for the audience but it is no less than a curse for budding regional movies. It continues to cast its long shadow over Marathi cinema and as a result, the Marathi regional industry can’t help but get “overly influenced” by Bollywood which results in losing originality.  As a result, Marathi films are slowly being forced to match up to their Hindi competitors in terms of genres and style — leading to a lot of them looking and feeling like Bollywood films. This trend is worrisome and marks a dark time for Marathi filmmaking.

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It’s about time we understand what our audience wants is not a copy of ‘Bollywood’. It wants to experience its roots and explore its regional diversity. It wants to relate to the content and feel the nostalgia, infused within the culture.

What do you think about the current regional cinema trends? Tell us your opinion regarding the same in the comment section below.

 

5 Indian Women Who Prove That Profession And Passion Are Not Gender Bias

As children, we often hear ‘this isn’t a man’s job’, ‘this isn’t a woman’s job’ and hence we grow up in a traditional stereotypical environment where gender picks our passion and profession.
Women usually grow up with more restrictions eventually leading to a limited option of careers for their future.

The Indian culture has always been more biased towards men and most of the career options follow the same practice where women are not only denied jobs but also are paid lower wages than men.

However, times are changing now and women are out there stepping up, gearing pace and picking jobs that they like and not because they are compelled to.

Here are 5 Indian women who picked the most unconventional jobs and nailed them #likeabossShravani Pawar (Security Agency)

Chhaya Sharma (DCP, Delhi Police)

When was the last time a Bollywood showed a lady cop save the day? Well, it might not be happening in movies but we are glad that it happens in real life. Chhaya Sharma, DCP of Delhi is an inspiration to many young women out there who dare to dream and struggle to make them come true. Chhaya Sharma has solved many renowned cases in this male dominated career and continues to do her thing with courage and passion!!

Rajni Pandit (Private Detective)

Majority of the Indian parents don’t let their daughters venture out late night but what of your job is something that begins after sunset and makes you stay out in the dark all night? We’re talking about the first private female detective of India, Rajni Pandit. She started her career back when she was in college and has been a part of the detective services since 1991. She has worked with over 30 detectives and solves around 20 cases on a daily basis.
You go ma’am!

Prema Ramappa Nadapatti

How often do we hear stereotypical statements about women being bad drivers? For all the people who think that women can not drive, Prema is here to prove you all wrong! She is not just an excellent driver but a spectacular ‘Bus’ driver. Yes, you heard that right! When Prema lost her husband she had no option but to support her family and as someone who always wanted to do something different, she decided to become a bus driver with BMTC, Banglore. She is one daredevil and will run you over if you mess with her!!

Shatbhi Basu (Bartender)

If you think women belong in the kitchen and men belong in the bar then Shatbhi Basu is here to change your opinion. She knows the art of juggling bottles and making you just the right drink that could help you clear your mind about profession and gender roles. Bartending as a career is something equally unusual for men but Shatbhi knows how to do her job and be the best at it. She also heads STIR which is a professional bartending institute.
We should raise our glasses to this, shouldn’t we?

Shravani Pawar (Security services)

Keeping people safe has always been looked upon as a man’s duty and it is strange for the Indian culture to accept the fact that there are women out there who are ensuring the same. ‘Safe Hands’ is an organization run by Shravani Pawar that trains rural women to get employment as security guards. Her organization has successfully trained over 400 rural women of Indian and she ain’t stopping anytime soon!!
More power to you Sharvani!

If these stories left you inspired and longing for more, Red Bulb Studios proudly presents to you the extra ordinary story of an ordinary girl, ‘Ahilya’.

Watch this story of struggle from a lady constable to an IPS officer unfold at the big screens near you in March 2019!