Category: digital media

Here’s How Web Series Are Taking The Market Away

There is a sudden increase!!

There is a sudden increase in everything. Sudden increase in the population, sudden increase in entertainment. People want to remain connected and entertained at all times and this need is what had lead to a sudden increase in the creation of digital content.

Let’s find out how these OTT platforms are gradually taking over cinema and are gradually becoming a primary source of entertainment.

Demand For Unique Content

The new generation does not want to watch stereotypical Bollywood content and thrives on the fresh content through web series. With self regulation code and no censorship, OTT platforms create content across all genres and cater to the creative hunger of their audiences.

Short Attention Span

Back in the days, people had the patience to sit through movies and spend 3 hours at a stretch but now, the new generation has a shorter attention span and they don’t connect to content which is more than 25-30 minutes. Web content on OTT Platforms also has the option of being paused according to the viewer’s convenience unlike movies and shows on television.

Rise of VOD

There was a time when YouTube was flooded with Hindi and regional videos but times have changed now. Content makers put their content on these OTT platforms where viewers pay a certain amount and watch the content they desire and prefer. The VOD business is becoming more lucrative and profitable.

Alternative Distribution Medium

Not every content creator is not lucky enough to get hold a distributors who will provide him with a platform to showcase his content. For such creators, OTT platforms are an exciting alternative to put their content.
Even reputed movie distribution companies in India are now are open about venturing into the Web Series space as they can see a lot of potential there.

In this fast paced life, we all need content that can be seen on the go! Content that is easy to relate and content that is easy to watch.
Digital media is the new ‘era’ and well, this bullet train is not stopping anytime soon!

The Growing Trend Of Regional Content On OTT Platforms

The new era of content is here and it is here to stay!! The shift to digital content is not an alien concept but what is fascinating is the changing trend within the digital content on Indian OTT platforms.

Gone are the days when people watched content on television along with a varied audience of different age groups sitting together. The urban families have access to their own devices now where they watch content based on what they prefer.

This shift to individual viewing is what led to the advent of the regional content boom in digital and it didn’t take long for OTT platforms to start working towards this growing change.

New strategies by Netflix and Amazon Prime video include generating local and regional content for Indian audiences and well, they are not the only ones doing this.

Amazon committed on investing $300 million for creating original content in Hindi and other regional languages.
Apart from Amazon, video streaming service Viu has started offering service in Telugu after Hindi and Tamil

Experts say that the streaming platforms have realized the potential of regional languages whose speakers are spread across the world. For instance, ALTBalaji’s Tamil show Maya Thirrai witnessed viewership across the Middle East, US, and UK which house huge sections of Tamil population.

 “Regional content definitely gives better uptake in terms of engagement, people usually take half the time to lap up regional content (as compared to Hindi or English).”

As per estimates, the OTT market is currently valued at $280 million with nearly 100 million subscribers, and it is poised to grow at 35 per cent year-on-year.

Hotstar, Voot, Amazon Prime Video, Sony Liv, and Netflix are the top OTT platforms in India.

With trends changing at such speed, it is extremely difficult to predict the trends that take place in the digital content but one thing for sure and that is, the audience now knows what they want and the platform that delivers the most shall stay in the long run.

What do you have to say about this? Do you think this growing trend of regional content will sustain the wrath of this industry? Share your views with us in the comment section!!